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What is a Target Market Determination?

A Target Market Determination is a regulatory document that sets out:

  • the key attributes of our products and the type of customer they are appropriate for (target market)
  • conditions for how our products are distributed, and
  • situations where we may need to review the target market and our products.

Why do we have Target Market Determinations?

We’re required to have Target Market Determinations and meet other obligations under the Treasury Laws Amendment (Design and Distribution Obligations and Product Intervention Powers) Act 2019. This is to make sure our customers are at the centre of how we design and distribute our products.


Deposit products

Loan products

Credit cards

Previous Target Market Determinations

  Loan products
  Credit cards


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Why choose us?

Established in 1880, IMB Bank is one of the most enduring financial institutions in the country, helping people achieve their financial goals for over 140 years. Our members can access a fully featured range of services: home and personal lending, savings and transaction accounts, term deposits, business banking, and more.

Our renowned personal service is backed by innovation, providing convenient, secure digital banking options where and when you want it. IMB also has a growing retail branch network throughout NSW and Victoria, for when you need to speak to someone in person, and a team of professionals at our locally based contact centre. We have a lending specialist in every branch and a team of mobile lending specialists who will come to you.

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