Business

Business

How do you keep your staff happy and productive?

If you run a small business with staff working for you, keeping them happy could be one of the biggest challenges. One survey indicated that only 24 per cent of interviewed employees considered themselves satisfied with their work life1 – hardly a fantastic result.

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Decorating ideas for your business

Does your small business feel like it has been designed to encourage a productive work environment? One survey indicates that consideration for the design of a workspace could be beneficial for workers as it may help with productivity, introduce a sense of community and may make being at work more enjoyable1.

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3 time management tips for SME owners

If you're a small business owner, it can seem like there simply isn't enough time in the day. Between meetings, emails and other administrative tasks, can take a chunk of productivity out of your week. Even worse, these tasks can keep springing up through your actual work time, distracting you and making it impossible to concentrate on a single given task.

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Will print media be a part of your marketing plan?

If you run your own business, you'll know how important marketing can be to the success of a business. Most businesses across the world could be looking for the next fresh way to market their product or service to consumers, with everything from guerilla advertising to massive viral campaigns.

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Tips on how to successfully recruit a good cultural fit

Recruiting staff is always a challenge and, of course, you will be looking for candidates with the relevant skills and qualifications to suit the role you need filled.

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Top tips for building a sustainable media profile

My uncle Ralph used to tell me, “You’re like a scarecrow. Outstanding in your field!” It’s a dad joke, but everyone really is good at something. Especially in a business context, we have expertise that can be invaluable to others. In these days of citizen journalism, we can all gain a degree of media recognition.  

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Social media: building your business profile

Whatever your business, you need to build a presence online because that’s where the majority of Australians access their news, and connect with their personal and professional communities.

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Protecting your business when a media issue hits

We all know Murphy’s Law: if a thing can go wrong, it will. You don’t have to be pessimistic to accept that issues can arise around your business and the simple precaution of having a plan can prevent a media item developing into a full-blown crisis. The trick is to act early and maintain consistent messaging. 

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Tips on managing your small business finances

Do you run your own business? As of June 2015, there were more than 2.1 million active businesses in Australia, from sole traders to large corporations1. But over the preceding year, Australian businesses had an exit rate of 12.4 per cent.

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A cheat sheet for marketing your small business

Knowing how to market your small business is an ongoing learning process. Depending on your small business, there are a number of ways you could use to generate awareness of your products or services.

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