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Will print media be a part of your marketing plan?
If you run your own business, you'll know how important marketing can be to the success of a business. Most businesses across the world could be looking for the next fresh way to market their product or service to consumers, with everything from guerilla advertising to massive viral campaigns.
Tips on how to successfully recruit a good cultural fit
Recruiting staff is always a challenge and, of course, you will be looking for candidates with the relevant skills and qualifications to suit the role you need filled.
Top tips for building a sustainable media profile
My uncle Ralph used to tell me, “You’re like a scarecrow. Outstanding in your field!” It’s a dad joke, but everyone really is good at something. Especially in a business context, we have expertise that can be invaluable to others. In these days of citizen journalism, we can all gain a degree of media recognition.
Social media: building your business profile
Whatever your business, you need to build a presence online because that’s where the majority of Australians access their news, and connect with their personal and professional communities.
Protecting your business when a media issue hits
We all know Murphy’s Law: if a thing can go wrong, it will. You don’t have to be pessimistic to accept that issues can arise around your business and the simple precaution of having a plan can prevent a media item developing into a full-blown crisis. The trick is to act early and maintain consistent messaging.
Tips on managing your small business finances
Do you run your own business? As of June 2015, there were more than 2.1 million active businesses in Australia, from sole traders to large corporations1. But over the preceding year, Australian businesses had an exit rate of 12.4 per cent.
A cheat sheet for marketing your small business
Knowing how to market your small business is an ongoing learning process. Depending on your small business, there are a number of ways you could use to generate awareness of your products or services.
5 things to know before you start a small business
Are you looking to start your own business? It can be an exciting endeavour; but could mean some changes to your financial situation
Home Loans: Fixed variable or split?
To begin your journey towards buying a property, you may find that raising capital is an important aspect in making your first purchase. Many Australians rely on mortgages to purchase their first owner-occupied home.
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